Astrid has spent more than 25 years working in Communications and Public Relations industry. With background of hospitality and tourism industry, her qualifications among others are designing communications and publicity strategy; supervising the execution; fostering good relations with stakeholders; seeking interesting topics and trends and generating story ideas and write-ups; supporting marketing initiatives and related programs; making project, monthly and annual reports, including analysis as well as leading team of video production and event management crew.

Over the years, handling cross-industry clients from: Information Communication Technology; Entertainment Creative; Technology Solution; Lifestyle; Financial, Banking and Insurance; Pharmaceutical: Mining product – Coal; Hospitality (MICE); Manufacturing; Research; Art: Sport: Retail; Property; Aviation; World Organization; Government Agencies to Educational institution.

She also has experiences in handling community relations and social license, specifically in community involvement and development. The main goal is to communicate the sustainable initiative programs to the stakeholders, including the general public, in order to sustainably promote the reputation of the client.